Alina Pizzano Couture Bridal is the perfect resource for brides who are looking for a unique, elegant and completely couture wedding gown. Alina, the designer, makes each custom wedding gown in her Salon in Pasadena and meets with every bride individually to design a gown that will be a perfect for the bride in every way.
How long have you been in business?
The Salon has been open for just under 2 years, but I have been designing for over 10 years. Before I designed couture wedding gowns, I designed for Anne Klein, The Limited and BCBG Max Azria.
What inspired you to start your business?
I started designing for weddings during my sister’s search for her perfect gown. She actually purchased her gown from a very “reputable” Salon in Orange County. She told the sales people what she was looking for and when she got it, nothing was as she had asked. This was because they had no design knowledge and did not understand that certain elements could not be done as they had described. So to make a long story short, I designed and created a new gown for my sister with less than a month to her wedding! All this while I was still living in New York via many long conversations and Fed Ex packages!
Tell us why you think your business is successful.
I believe that if every bride could have their gown custom made at a reasonable price, they would. I cater to that belief and create couture that is accessible to all.
What makes your business unique?
Unlike many other Salons, I actually custom design all of my gowns and make each and every one here at the Salon in Pasadena. My brides can choose a gown from my Collection or I can create a completely couture gown for them. Each gown is made to fit perfectly for each of my clients starting with the design. So, instead of ordering a gown and then altering it to a Bride, my gowns are created from the ground up to fit the bride perfectly.
Is there a particular niche you target?
My brides tend to be searching for something different. A gown that is sophisticated, elegant, modern and of course above all else… couture.
What is your company’s philosophy when working with wedding couples?
Your wedding day is one of the most important days of your life, I try to make each and every one of my clients feel just that. I actually close the Salon for each appointment, so that my clients have my complete undivided attention. I don’t use sales people, I meet one on one with each Bride during all fittings, alterations, etc. I design gowns for all women, no matter what shape, size, age…it doesn’t matter…they should all look and feel as beautiful as they are!
At what point in the planning process do you typically work with couples?
I usually require a minimum of 4-5 months to create a gown. If the gown is more complicated with beading and embroidery, it may take a bit longer.
Alina’s wedding gown designs are absolutely stunning! Check out the photos below …












































Interview with Beth Helmstetter Events
Beth Helmstetter Events is an event planning company that is dedicated to giving brides and grooms a custom wedding experience that is not only focused on the couple but also an unforgettable experience for the guests. The company has been involved with planning both intimate affairs and huge wedding bashes. Whichever type of wedding is being planned, it is always a collaboration between the planners and engaged couple resulting in a completely unique and custom experience.
Image Credit: Beth Helmstetter Events
How long have you been in business?
Beth Helmstetter Events has been in business for 5 years.
What inspired you to start your business?
After working as a wedding planner for years in the hotel industry, I became frustrated at how limited I was in helping my couples. I worked closely with each couple but at the end of the day, I still represented the hotel. I wanted to work closer with my couples to help them really personalize the day and ultimately represent all of their wants and needs.
Tell us why you think your business is successful.
Our clients come to us for our aesthetic and overall event philosophy. We don’t think bigger or more expensive necessarily means better. Our clients love us because we encourage them to be themselves rather than encouraging them to follow arbitrary rules that may not be relevant to them as a couple.
What makes your business unique?
We specialize in intimate and approachable weddings. Often this means we are traveling around the world to help plan weddings of 30 people or less and sometimes it means we are planning huge bashes for 300 or more here in Los Angeles. But no matter what, we try to make every guest feel like they are part of something amazing!
Is there a particular niche you target?
We target couples who believe in the art of entertaining. Most of our couples are more concerned with hosting an unforgettable event and creating a new experience for their guests rather than planning an event that is 100% focused on the couple and ignores the comfort and needs of their guests.
How do you help couples customize their weddings?
After a collaborative meeting, listening, and reviewing the client’s vision for the day, we develop design boards for each part of the wedding day from the attire, ceremony setup, lighting, dinner, etc. Once we have a full understanding of the couple’s style, we help them develop the best team for the day to implement their style. From there we collaborate on all of the details to ensure the overall vision is cohesive.
At what point in the planning process do you typically work with couples?
We are a full planning firm and typically start working with couples at the beginning of the planning process. Many of our couples have a venue in mind, but that is usually as far as they have gotten in the process.
Take a look at some photos from weddings planned by Beth Helmstetter Events to see the wide variety of their planning endeavors …
Photo Credit: Jose Villa Photo
Photo Credit: Manuele Photography
Photo Credit: Meg Perotti
Photo Credit: A&C Photography
Photo Credit: Jose Villa Photo
Photo Credit: Jonathan Canlas
Photo Credit: Steve Steinhardt