Category Archives: Vendor Interviews

Interview with Beth Helmstetter Events

Beth Helmstetter Events is an event planning company that is dedicated to giving brides and grooms a custom wedding experience that is not only focused on the couple but also an unforgettable experience for the guests.  The company has been involved with planning both intimate affairs and huge wedding bashes.  Whichever type of wedding is being planned, it is always a collaboration between the planners and engaged couple resulting in a completely unique and custom experience.

Image Credit: Beth Helmstetter Events

Image Credit: Beth Helmstetter Events

How long have you been in business?
Beth Helmstetter Events has been in business for 5 years.

What inspired you to start your business?
After working as a wedding planner for years in the hotel industry, I became frustrated at how limited I was in helping my couples. I worked closely with each couple but at the end of the day, I still represented the hotel. I wanted to work closer with my couples to help them really personalize the day and ultimately represent all of their wants and needs.

Tell us why you think your business is successful.
Our clients come to us for our aesthetic and overall event philosophy. We don’t think bigger or more expensive necessarily means better. Our clients love us because we encourage them to be themselves rather than encouraging them to follow arbitrary rules that may not be relevant to them as a couple.

What makes your business unique?
We specialize in intimate and approachable weddings. Often this means we are traveling around the world to help plan weddings of 30 people or less and sometimes it means we are planning huge bashes for 300 or more here in Los Angeles. But no matter what, we try to make every guest feel like they are part of something amazing!

Is there a particular niche you target?
We target couples who believe in the art of entertaining. Most of our couples are more concerned with hosting an unforgettable event and creating a new experience for their guests rather than planning an event that is 100% focused on the couple and ignores the comfort and needs of their guests.

How do you help couples customize their weddings?
After a collaborative meeting, listening, and reviewing the client’s vision for the day, we develop design boards for each part of the wedding day from the attire, ceremony setup, lighting, dinner, etc. Once we have a full understanding of the couple’s style, we help them develop the best team for the day to implement their style. From there we collaborate on all of the details to ensure the overall vision is cohesive.

At what point in the planning process do you typically work with couples?
We are a full planning firm and typically start working with couples at the beginning of the planning process. Many of our couples have a venue in mind, but that is usually as far as they have gotten in the process.

Take a look at some photos from weddings planned by Beth Helmstetter Events to see the wide variety of their planning endeavors …

Photo Credit: Jose Villa Photo

Photo Credit: Jose Villa Photo

Photo Credit: Manuele Photography

Photo Credit: Manuele Photography

Photo Credit: Meg Perotti

Photo Credit: Meg Perotti

Photo Credit: A&C Photography

Photo Credit: A&C Photography

Photo Credit: Jose Villa Photo

Photo Credit: Jose Villa Photo

Photo Credit: Jonathan Canlas

Photo Credit: Jonathan Canlas

Photo Credit: Steve Steinhardt

Photo Credit: Steve Steinhardt

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Also filed under: Our Team

Interview with Alina Pizzano Couture Bridal

Alina Pizzano Couture Bridal is the perfect resource for brides who are looking for a unique, elegant and completely couture wedding gown.  Alina, the designer, makes each custom wedding gown in her Salon in Pasadena and meets with every bride individually to design a gown that will be a perfect for the bride in every way.

Photo Credit: David Kim

Photo Credit: David Kim

Photo Credit: David Kim

Photo Credit: David Kim

How long have you been in business?
The Salon has been open for just under 2 years, but I have been designing for over 10 years. Before I designed couture wedding gowns, I designed for Anne Klein, The Limited and BCBG Max Azria.

What inspired you to start your business?
I started designing for weddings during my sister’s search for her perfect gown. She actually purchased her gown from a very “reputable” Salon in Orange County. She told the sales people what she was looking for and when she got it, nothing was as she had asked. This was because they had no design knowledge and did not understand that certain elements could not be done as they had described. So to make a long story short, I designed and created a new gown for my sister with less than a month to her wedding! All this while I was still living in New York via many long conversations and Fed Ex packages!

Tell us why you think your business is successful.
I believe that if every bride could have their gown custom made at a reasonable price, they would. I cater to that belief and create couture that is accessible to all.

What makes your business unique?
Unlike many other Salons, I actually custom design all of my gowns and make each and every one here at the Salon in Pasadena. My brides can choose a gown from my Collection or I can create a completely couture gown for them. Each gown is made to fit perfectly for each of my clients starting with the design. So, instead of ordering a gown and then altering it to a Bride, my gowns are created from the ground up to fit the bride perfectly.

Is there a particular niche you target?
My brides tend to be searching for something different. A gown that is sophisticated, elegant, modern and of course above all else… couture.

What is your company’s philosophy when working with wedding couples?
Your wedding day is one of the most important days of your life, I try to make each and every one of my clients feel just that. I actually close the Salon for each appointment, so that my clients have my complete undivided attention. I don’t use sales people, I meet one on one with each Bride during all fittings, alterations, etc. I design gowns for all women, no matter what shape, size, age…it doesn’t matter…they should all look and feel as beautiful as they are!

At what point in the planning process do you typically work with couples?
I usually require a minimum of 4-5 months to create a gown. If the gown is more complicated with beading and embroidery, it may take a bit longer.

Alina’s wedding gown designs are absolutely stunning!  Check out the photos below …

Photo Credit: Brian Alexander Dreisbach

Photo Credit: Brian Alexander Dreisbach

Photo Credit: Brian Alexander Dreisbach

Photo Credit: Brian Alexander Dreisbach

Photo Credit: Brian Alexander Dreisbach

Photo Credit: Brian Alexander Dreisbach

Photo Credit: Brian Alexander Dreisbach

Photo Credit: Brian Alexander Dreisbach

Photo Credit: David Kim

Photo Credit: David Kim

Photo Credit: David Kim

Photo Credit: David Kim

Photo Credit: David Kim

Photo Credit: David Kim

Photo Credit: David Kim

Photo Credit: David Kim

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Also filed under: Our Team

Interview with Enizio Hair and Makeup Artistry

Enizio On-Site Hair & Makeup Artistry is a luxury hair and makeup company founded by sisters Cynthia Dean and Carol Palacios.  Since opening their business, they have been providing top-notch service to brides and bridal parties from all over.  The Enizio Studio is based in UT, but their talented team will travel anywhere to work on-site for hair and makeup needs.

Photo credit: Enizio.com

Photo credit: Enizio.com

How long have you been in business?
Enizio On-Site was launched January of 2005. Studio Enizio is the expansion of the On-site business and it opened in October of 2008. So I guess, almost 5 years!! Wow time flies!

What inspired you to start your business?
We were inspired to start our business by our Father. When we came to him to tell him we wanted to open a salon, he challenged us to think outside the box and do something different. He promised us we would be successful if we made things more convenient for our clients. He was very wise. We started the On-Site business and were able to build a name, reputation and clientele before we took on any overhead. It made it much easier to open a salon 4 years later.

Tell us why you think your business is successful.
I believe our company is successful first and foremost because of our dedication to the client. We are passionate about what we do but we also understand that its about the client, not us. It’s remembering that someone’s wedding day may be number 6 for us that month, but its the first time for that bride. It’s individualized every time. Success can mean so many different things for so many people, for us, it is about discipline and hard work paying off when our work puts a smile on our client’s face and sometimes a tear. That is the best thank you!

What makes your business unique?
Enizio On-Site is unique for many reasons. The main reason is that our team works on site. Wether the event is a wedding, a corporate event or a personal photo shoot, our team travels to the client. The second reason is that we send out a personal hairdresser and a makeup artist. The person doing your hair is not the one doing your makeup. We have multiple artists on our team making us more available to our clients. It is a stress relief to our clients knowing that their hair and makeup artist come from the same place. Our artists work on our clients simultaneously making our time with them more efficient. We also have the training and experience in many different types of hairdressing and makeup artistry which means our team can create any look and take on any project. The Salon is an expansion of our On-Site business making it one of the only salons in UT that dedicates itself to makeup artistry. We have 4 trained makeup artists on staff. Our Studio also offers exclusivity in top of the line products for hair and makeup.

Is there a particular niche you target?
Enizio is about luxury services with technical and artistic perfection. Because of that, our biggest target client is the one who finds the luxury of hair and makeup to be a top priority on their list. Wether its on an everyday basis or for that one event in their life. Our clients come from very different backgrounds, ethnicities, and walks of life. They range from 12 to 85. The salon was specifically designed to allow anyone of any age or style to feel comfortable while spending time in our Studio. With the On-Site team, we’re the guest, so we present ourselves in a way that the client will feel comfortable having us in their location.

What is your company’s philosophy when working with wedding couples?
Our philosophy is best put by a quote from Walt Disney “Do things so well and so uniquely that people can’t resist telling others about you”

How do you help couples customize their weddings?
Well, we usually only work with the bride. It’s a rare occasion if we meet the groom :) . But we do work with the bride in trying to understand her wedding, what she is trying to portray through every aspect of her designs. We want to know everything so that the hair and makeup not only goes with the theme, but it is balanced as well. The hair and makeup never talk more than the dress and the bride still looks like herself, which to me is the most important thing.

At what point in the planning process do you typically work with couples?
Hair and Makeup come into play either as early as the engagement or sometimes we meet a bride as late as one week before the wedding. It really just depends on the bride and what she is looking to have done. We are a luxury service and while we believe that professional hair and makeup artists should be a must for any bride, a bride can still get married without hiring a hair or makeup artist. That is why time ranges so much within our particular category in the industry.

Is there anything else you’d like to share about your business?
Enizio is known most for our Bridal work. Since opening, we have been able to take part in over 400 wedding sessions. Bridal Hair and Makeup is first and foremost our passion and skill. We love it more than anything. There is nothing quite like helping someone see them-self and feel beautiful. For us, it is an honor and a pleasure to work with every single bride. There are so many wonderful things about the hair and makeup industry, weddings are definitely one of the most rewarding!

Photo Credit: Darla Roze

Photo Credit: Darla Roze

Check out some of the bridal work done by the Enizio team …

Photo Credit: Heidi Uhl

Photo Credit: Heidi Uhl

Retrospect Studios

Photo Credit: Retrospect Studios

Photo Credit: Rubberball Studios

Photo Credit: Rubberball Studios

Photo Credit:David Beckstead / Julie Parker

Photo Credit:David Beckstead / Julie Parker

Photo Credit: Heidi Uhl

Photo Credit: Heidi Uhl

Photo Credit: Retrospect Studio

Photo Credit: Retrospect Studio

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Also filed under: Our Team

Interview with Amelia Rose Jewelry

Amelia Rose Jewelry designs beautiful custom jewelry, specializing in bridal jewelry along with creating unique pieces for the wedding party.  Intent on providing high quality custom designs and top level service for clientele, Amelia Rose is a wonderful choice for unique and elegant wedding jewelry.

Photo Credit: Amelia Rose Jewelry

Photo Credit: Amelia Rose Jewelry

Photo Credit: Amelia Rose Jewelry

Photo Credit: Amelia Rose Jewelry

How long have you been in business?
Amelia Rose Jewelry was incorporated in January of 2007.

What inspired you to start your business?
Starting a business was always a goal of mine since childhood. After practicing law for a couple of years I had the business and legal foundation to successfully start Amelia Rose Jewelry. Amelia Rose has always been managed like a business, as opposed to a hobby, and that approach has helped us get to where we are today.

Tell us why you think your business is successful.
I believe our success is in part due to what makes our business unique. We provide a high quality, top-designed product while providing the best level of service possible. Going through the wedding planning process a few years ago taught me first-hand how priceless it is to work with efficient and honest wedding vendors, and as the bride to be able to check another item off your to-do list! I always want brides to be happy with the outcome of our designs and that requires good communication up front to ensure we are meeting expectations for design and price.

What makes your business unique?
The level of customer service, quality and personal attention we provide is unmatched in the custom wedding jewelry industry. We prefer to personally consult in person with each bride, but when geography gets in the way we set up phone meetings and send samples/receive swatches of wedding colors through the mail. Everything must be perfect for one’s wedding and the jewelry worn should be no exception.

Is there a particular niche you target?
Certainly brides – as wedding jewelry is our specialty. Our jewelry really attracts a very wide audience due to its superb quality and transitional characteristics. However we always hope to make shopping for men, who are looking for gifts for their loved ones, less intimidating. We are launching our initial pendant and birthstone line around Valentine’s Day and anticipate this addition to be quite a hit, especially as gifts for new mothers!

What is your company’s philosophy when working with wedding couples?
To listen to their wishes and requests and do our best to make that the reality. With wedding jewelry we typically work solely with the bride, but occasionally grooms are interested in the selection of jewelry and it is so important to hear the wishes of the couple and advise them on their best options keeping in mind budgets, number of attendants in a wedding party and color requests.

How do you help couples customize their weddings?
There is always the ability to add “something blue” to any jewelry design, however we also can customize by matching wedding colors to specific gemstones (for example a recent wedding we designed for had plum colored bridesmaid dresses and to coordinate, without being too “matchy matchy” we added pink amethyst to the mix. The light lilac shade of the pink amethyst was the perfect shade for the plum dresses and is a stone that works well on almost every skin tone). Another fun way to customize wedding jewelry is to add in a family keepsake to a new piece, such as a locket or pendant with special meaning. The possibilities are endless!

At what point in the planning process do you typically work with couples?
We find that most couples work on wedding jewelry towards the end of the planning process after other major decisions have been made such as theme, flowers and color combination. This allows us the opportunity to compliment, rather than take away from or distract from the design decisions already made. In general we suggest as much time as possible for custom creations, however we also have an extensive SHOP BY COLOR section on our website, ameliarosejewelry.com, filled with over a hundred options for ready to order pieces.

Is there anything else you’d like to share about your business?
At Amelia Rose we love what we do and especially enjoy working with wedding couples. It’s an honor to be involved in such an important time for a couple and to create something that will last long after the big day that serves as a cherished reminder of the wedding!

See some of the colorful designs below …

Photo Credit: Amelia Rose Jewelry

Photo Credit: Amelia Rose Jewelry

Photo Credit: Amelia Rose Jewelry

Photo Credit: Amelia Rose Jewelry

Photo Credit: Amelia Rose Jewelry

Photo Credit: Amelia Rose Jewelry

Photo Credit: Amelia Rose Jewelry

Photo Credit: Amelia Rose Jewelry

Photo Credit: Amelia Rose Jewelry

Photo Credit: Amelia Rose Jewelry

Photo Credit: Amelia Rose Jewelry

Photo Credit: Amelia Rose Jewelry

Photo Credit: Amelia Rose Jewelry

Photo Credit: Amelia Rose Jewelry

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Also filed under: Our Team

Interview with Wild Orchid Baking Company

Wild Orchid Baking Company is a boutique bakery located in North Hampton, NH. They create custom wedding cakes and are a hit with brides in the area!

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

How long have you been in business?
I’ve been doing wedding cakes for 3 years or so and opened the retail shop in June 2009.

What inspired you to start your business?
I’ve always been very independent and knew that someday I’d like to go out on my own. Being my own boss allows me to be flexible and creative and can be very rewarding.

Tell us why you think your business is successful.
I feel we’ve been successful because of the individual attention each couple gets. We take the time to sit down with each couple and really get to know what they’re looking for. It’s also important to have very clear communication so that the couple is confident in what they’ve ordered.

What makes your business unique?
Everything we do is entirely custom so your wedding cake will be completely unique to you – from flavor to design. Some bakeries have standard designs that they use, but not us. With us design is limitless.

Is there a particular niche you target?
We can do any kind of wedding cake, but the one thing that really sets us apart is our sugar work. Couples looking for sugar flowers or realistic looking details on their cake, are typically the kind of people that work best with our services.

What is your company’s philosophy on working with brides and grooms?
Our philosophy is to provide the engaged couple with all the information they’ll need in order to make an informed decision. We understand that this is probably the most important baked good they’ll ever buy :) So we’re here to help guide & answer questions along the way.

How do you help couples customize their weddings?
I tell couples to bring with them to their tasting any pictures they’ve seen that they liked, fabric swatches, patterns, invites, flowers, etc. From there I’ll talk with them about what is most important to them and what represents them the most. More so than most other items at a wedding, the cake is truly a reflection of the couple, so we work with them to make it as custom as possible.

At what point in the wedding cake planning process do you typically
work with couples?

It really varies. I’d say most couples have a date & location chosen before they meet with us. Typically 3-6 months out from the date.

Is there anything else you’d like to share about your business?
We’re a regular retail bakery open 6 days a week (closed Mon). So besides wedding cakes we do cookies, dessert buffets, favors, chocolates, dipped fruit, sauces, cupcakes, etc. We can provide & coordinate all of the couple’s sweet needs!

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Unique and life-like sugar flowers are one of Wild Orchid’s specialties. All of their sugar flowers are handmade – each flower petal is shaped and tinted individually to create beautiful and edible floral decorations that can be ordered in any season!

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

Photo Credit: Wild Orchid Baking Company

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Also filed under: Our Team, Wedding Cakes