[FB 1190324444191 400 224] Imagine having your wedding memories available anytime, anywhere, in any format, with a quality and artistic integrity that is second to none, and you are talking about Fusion and Digital Cinema, the new buzz words in wedding memories that is starting to debut to lucky couples who ... read more
[FB 1190324444191 400 224]

Imagine having your wedding memories available anytime, anywhere, in any format, with a quality and artistic integrity that is second to none, and you are talking about Fusion and Digital Cinema, the new buzz words in wedding memories that is starting to debut to lucky couples who are in the know… The video example above share exactly what we are talking about…

When it comes to wedding photography and video, the entire industry changes dramatically every six months, and now the two are merging together into one creative field. Today couples can hire one company that can deliver superior products in print, in albums, on the big screen, online, and via their mobile phone. So, how is that possible you may ask? Nearly 6 months ago key camera companies like Canon unveiled hybrid fusion cameras capable of capturing huge amounts of data for still photographs along with full 35mm HD motion picture capabilities all within the same camera. These new cameras are a world apart from traditional video cameras and are superior in many different ways. One way is that they capture more detailed information in low light situations, a problem for most videographers during the reception and why they often use on camera lights. Most importantly, they take advantage of the entire line of interchangeable lenses available offering visual artists creative opportunities to use exotic lenses for video that have always been at the fingertips of still photographers. This is starting to revolutionize Hollywood as well because these cameras are capable of capturing full 1080p cinema with superior results to most video cameras currently being used for feature films…

This is such a new idea, that many professionals don’t even realize it’s potential yet but, visionaries from both sides of the industry are changing the way couples think about wedding memories. Imagine a new way of storytelling for weddings that blends the best still photographs from the day’s events with the best cinema clips together to tell your story with emotional impact. Add music and sound, and you will have a media experience unlike anything you have ever seen before. Are you in any social media networks? Do you have an iPhone or other phone that accepts video and/or photographs? Chances are you do, and if you wish, your visual artists can make it all available to you to share with friends and family around the globe and most would be proud to so.

Today, you will have to search far and wide to find a company that is on top of this movement. I gave a speech this week on the topic to 400 photographers at MGM Grand in Las Vegas and only one person in the room stated that they were currently offering fusion. So, you would have to visit 400 photographers in theory to find just one that has adopted fusion, and there is a steep learning curve, so it is important to beware and make sure you have examples in front of you so that you know the artists capabilities before signing on. However, over the next few years this will no doubt become a staple in the wedding industry as photographers and videographers realize the excitement and demand to be able to deliver more creative products along with smart ways of sharing them.

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