A Cake Artist with Unique & Custom Buttercream Wedding Cakes
Today we are featuring wedding cakes from a specialty cake design company. San Francisco native, Gabrielle Feuersinger, has been making pastries and decorating cakes for eight years and is now into the third year of business with her own company Cake Coquette. With a focus on buttercream icing and details, her cakes showcase her talent in cake designing and decorating. Below is a video about this designer and her cake company.
Gabrielle’s cakes are all custom designed with beautiful details.
How long have you been in business?
I am starting my third year in business.
What inspired you to start your own cake company?
I’ve know since I was very young that I would own a bakery. When I finally found myself working in a cake shop, I was lucky enough to be among some amazing talents who inspired me and allowed me to develop my own style. Who knew I could use my art skills AND my baking skills together. I figured out pretty quickly that I wanted to specialize in cakes.
Tell us why you think Cake Coquette is successful.
Success comes from a lot of hard work and that is what I do best. When you do your best, people will recognize it and tell others. My business comes entirely from word of mouth so as long as people keep talking, I’m doing alright.
What makes your business unique?
I do a few things that set me apart from other cake designers. Most notably, I’m not a fondant pusher. I can ice cakes very smoothly in buttercream so it looks clean and finished without having to cover all tiers in fondant. Since buttercream is my medium of choice, I offer a signature look of detailed, ornamental buttercream piping that is not common. I still work closely with all my clients so my business is just as much about customer service as it is about design.
Is there a particular niche you target?
I certainly promote myself in the wedding industry, but I am available to any client for any occasion.
What is your company’s philosophy on working with brides and grooms?
I work personally with my brides and grooms. When we meet for our tasting and consultation we talk about the couple’s personal style and how they want to convey it for their wedding. I want them to know that the cake design is inspired from their input. This is such an important event for the couple that I want to make the process as smooth and easy as possible for them.
How do you help couples customize their weddings?
When couples meet with me, they look through my portfolios for inspiration, not to pick cake #12 for me to copy. Every cake I make is customized by using either elements from their personal style or wedding decor. I don’t like to make the same cake over and over again, so I work to create with my clients to make something inspired.
At what point in the wedding cake planning process do you typically work with couples?
In the grand scheme of things, the cake planning is usually the most fun, easiest and last thing the couples get to. I work with the couple through the whole process as the cake decisions are pretty swift and are almost always decided on during our consultation.
Check out some more fabulous cakes from Cake Coquette below …