I’m super excited to share today’s vendor with you! Fen Li is the owner of Bead Flora Jewels – a company that designs gorgeous French beaded flowers, jewelry and accessories.
Fen’s designs would be just perfect for an elegant wedding event. Whether used as accessories for your shower, rehearsal dinner, wedding or in your bridal bouquet, these lovely flowers are a beautifully delicate detail to add to your wedding.
How long have you been in business?
Bead Flora and Jewels had been something I wanted to start since I started beading flowers. I’ve had the name since 2002 … and finally, in 2008, I started selling online.
What inspired you to start your business?
Since I’ve started making beaded flowers, I’ve wanted to sell them. I just have that entrepreneurial spirit. I know that I will have a whole house full of things if I don’t sell them. So a few years ago after I made my own wedding bouquet of beaded flowers … I’ve finally found my niche in weddings.
Tell us why you think your business is successful.
Success is an on-going process. According to my business plan, I’m not successful until I gross a certain dollar amount. So I need to let myself know the highlights … I’ve been featured in a wedding magazine, been included in a bead industry catalog two years in a row, had my best selling year in 2009, I’m going to be featured in an industry magazine again soon … I have to keep reminding myself that it’s the journey. :D
What makes your business unique?
My business is unique in that it modernizes the tradition of French beaded flowers into fun accessories for brides and more. After the bridal bouquets, I’ve come up with many accessories such as hair clips, hair bands, shoe clips, earrings, and necklaces… I keep dreaming up new things. I’m always afraid I’ll run out of ideas but inspiration keeps finding me in the most unexpected places.
Is there a particular niche you target?
I target brides looking for something unique for their wedding. My bridal bouquets are not only unique but a keepsake that they can hold on to afterward and can pass on to later generations.
What is your company’s philosophy when working with wedding couples? How do you help couples customize their weddings?
My philosophy when working with couples … communication, communication, communication! Most brides I work with find me online. I work on custom items by providing tons of photo updates along the way so they can see their bouquet from beginning to end. I show all the petals scattered all over my work tray to the finished flower. The benefits are two-fold. Not only will they see the whole process, they can let me know of any changes along the way.
At what point in the planning process do you typically work with couples?
Brides come to me at all points of the planning process. With bouquets, it will be at the beginning of the planning process. Some wanting custom hair pieces will be towards the middle to end of the process. And some will want me to express a hair piece at the very last minute! :D And I am happy to accommodate.
Is there anything else you’d like to share about your business?
My facebook fans get exclusive sales. Follow me at http://www.facebook.com/beadflora
We are hosting a Bead Flora Jewels Giveaway on WedLoft tomorrow. Be sure to check back in for the details!!